“No one wants to read a 9,000-word treatise online,” so I went back to it and pulled quotes from it that reflect some of the ideas. It isn’t meant to be comprehensive, but these quotes should be enough to start a conversation…or motivate you to read the entire article.
This form of instant and global self-publishing, made possible by technology widely available only for the past decade or so, allows for no retroactive editing
We bloggers have scant opportunity to collect our thoughts, to wait until events have settled and a clear pattern emerges.
You end up writing about yourself, since you are a relatively fixed point in this constant interaction with the ideas and facts of the exterior world.
I realized that the online form rewarded a colloquial, unfinished tone.
Every writer since the printing press has longed for a means to publish himself and reach—instantly—any reader on Earth.
Within minutes of my posting something, even in the earliest days, readers responded. E-mail seemed to unleash their inner beast.
No one wants to read a 9,000-word treatise online.
a blog is to realize that it’s a broadcast, not a publication
They will send links, stories, and facts, challenging the blogger’s view of the world, sometimes outright refuting it
A blogger splashes gamely into a subject and dares the sources to come to him.
You have to express yourself now, while your emotions roil, while your temper flares, while your humor lasts.
What endures is a human brand. It stems, I think, from the conversational style that blogging rewards.
One of the most prized statistics in the blogosphere is therefore not the total number of readers or page views, but the “authority” you get by being linked to by other blogs. It’s an indication of how central you are to the online conversation of humankind.
In a world where no distinction is made between good traffic and bad traffic, and where emotion often rules, some will always raise their voice to dominate the conversation; others will pander shamelessly to their readers’ prejudices; others will start online brawls for the fun of it.
Some bloggers collect, or “aggregate,” other bloggers’ posts with dozens of quick links and minimalist opinion topspin
A “blogroll” is an indicator of whom you respect enough to keep in your galaxy.